COINWERFER LTD

**Custom Software development Team**

Custom software development is the implementation of various applications adapted to your business.

Competition in the information technology market is growing, and consumers are becoming more demanding on the quality and functionality of products. Therefore, developers must create new products and release updated versions as quickly as possible, while not forgetting about the reliability and stability of their software. How to do all this? How to build a process that guarantees high quality and flexible response to market requirements? Whether you are an experienced IT professional with a clear idea of what your future product should be like, or an aspiring IT business with an idea that will hit the market, COINWERFER is happy to help bring your concepts to life.

Our full-stack dedicated development teams are experienced and highly skilled in the creation of quality software products. Every team consists of programmers, analysts, QA, designers, use proven technologies for each project. QA engineers have to make sure that your product is bug-free. Therefore, COINWERFER is a trusted custom software development company and always provides reliable solutions for customers across the globe.

COINWERFER is a reliable partner for the development of large-scale business projects around the world.

INTERNATIONAL IT OUTSOURCING

We help large companies manage their IT infrastructure and reduce the cost of its support. We will make sure that your IT service is not distracted by routine, and users always receive the necessary support.

WE DO SYSTEM INTEGRATION

We unite disparate information systems, separate processes and controls together. To make infrastructure management easier and cheaper.

WE AUTOMATE BUSINESS PROCESSES

We develop, implement and maintain software, solve information security problems.

APPLICATION DEVELOPMENT

We will develop and support any software according to your requirements, test it, and put it into operation.

Custom Software Development Services

We have implemented many solutions for various business areas in the following areas:

-Custom Software Development and Maintenance
-Enterprise Software Development and integration
-CRM and ERP Solutions
-Cloud Apps Development & Migration
-IoT Solutions Development
-Web Games Development
-Custom Web, Mobile and Desktop Apps Development
-Software QA & Testing
-Application Maintenance and Support
-Application Security and IP Protection
-Building Dedicated Development Centers
-Custom Application Consulting
-UI/UX Design Development
-Outsourced software development
-Custom content management system (CMS) development
-Integration with popular platforms
-Specialists of PNN Soft use the most efficient

Full-stack Custom Software Development

Process includes:

Initiation

Contact us by contact form and describe your project requirements

Creating Requirements

Composition of the document with a description of functional requirements. Our specialists will consult and help you.

Technical analysis

Preparation of detailed technical requirements and technical assignments for the system development.

Product development

Development of the source program code of the product used by modules

Product testing

Creation of test plans, specifications, reports and bug information

Implementation and support

Deployment, archiving and support of the software productthe most efficient

Marketing is the promotion of products.

The main objectives of marketing are to understand what consumers want, how to satisfy their needs, and sell them a product to make a profit.

There are more than two thousand definitions of marketing, this is a generalization. Let's give one more thing: Marketing is a basic business function, a set of many processes. At the same time, it is a scientific discipline that is taught in universities and business schools. There are many concepts, tools and methods within it. Different specialists are involved in different marketing processes - from contextologists to copywriters. But marketers are responsible for everything. Small companies may have one marketer, while large companies may have a staff of marketers - they are led by a marketing director. In most cases, it is not advisable to keep a staff and constantly pay wages, but it is beneficial to turn to a third-party company to solve the marketing issue. Coinwerfer is what you need, we design, implement and manage projects from start to finish!

The global goal of marketing is to bring as much profit as possible to the company. It is so good to know and understand the client that the product or service will exactly suit the latter and sell itself.

Based on the global goal, strategic ones are formed:
-achieve the highest possible level of product consumption;
-achieve maximum customer satisfaction;
-provide users with the widest choice;
-Maximize the quality of life of consumers.

In practice, marketing is used to simultaneously achieve several goals that overlap with the above. For example, increase market share to 50%, create a favorable company image, increase profitability by 35%. Marketing is a continuous process, so goals change: when one is achieved, a new one is set!

CONTEXTUAL AND TARGETED AD

are advertisements in search engines and search engine partner sites

AD IN THE MEDIA

advertising in news reports, on TV, in newspapers and radio

OUTDOOR AD

advertising on billboards, signs, vehicles

SEO

is a set of measures to improve a website for its ranking in search engines

SMM

attracting, retaining customers and selling on social networks

EMAIL NEWSLETTERS

letters and subscriptions

What types of marketing exist and what is the difference?

There are many classifications of marketing.
Let's look at some of them. In 1985, the American Marketing Association adopted an official classification in which marketing is divided into types depending on the nature of demand. Here they are:

conversion - needed in case of negative demand, in order to correct a negative image and create a positive one;
developing - it is used to predict demand and create a suitable product for it;
stimulating - whose task is to create demand if it is absent;
supporting - it is used in conditions of stable demand and competition so that the level of sales does not decrease;
remarketing - if demand fades, it is stimulated so that the product does not disappear from the market;
demarketing - reducing demand when it is too high and the company cannot satisfy it;
synchromarketing - needed to stabilize demand for a product: for example, if it is seasonal;
counteracting - reducing irrational demand for goods that negatively affect society: for example, tobacco and alcohol.

Another popular classification, which is often mentioned in textbooks, is by the nature and scale of activity. There are three types of marketing:

Mass marketing is the marketing of consumer goods: it is aimed at achieving maximum coverage and does not take into account the segmentation of the target audience. In simple words, this is marketing “for everyone.”
Differentiated - targeted at several segments of the target audience. For each segment, they create a separate product or adapt marketing strategies.
Concentrated - marketing aimed at one segment of the target audience. Its goal is to meet the needs of customers as much as possible.

Consulting

Consulting is the process of expert consultants providing specialized knowledge and experience to help organizations or individuals solve problems, grow and achieve success.

The main goal of consulting is to provide recommendations and strategies to improve business performance, optimize processes and achieve set goals.

Coinwerfer provides consulting services both as individual consultants and in specialized consulting areas. Consultants can be experts in various fields and have experience in different business sectors. They provide clients with services to analyze situations, problems and growth potential, develop solutions to problems and strategies for their implementation. The result of the work is an increase in user activity, a decrease in customer churn and an improvement in the company’s reputation in the market.

Consulting helps companies overcome problems, develop and achieve success. Here are some examples of situations where consulting can be useful:

DEVELOPMENT STRATEGY

market analysis, study of competitors and assistance with business expansion opportunities. Consulting allows an organization to make informed decisions based on experience and data.

PROCESS OPTIMIZATION

improvement of business processes (audit of current processes, identification of bottlenecks and optimal solutions to increase efficiency and productivity, reduce costs.

MARKETING AND SALES

analysis of the target audience, development of a marketing plan, selection of promotion channels and assistance in creating selling strategies. Consulting helps attract new clients and increase sales.

CHANGE MANAGEMENT

implementing new technologies or restructuring a company, developing a change plan, training employees and ensuring a smooth transition. This reduces resistance to change and ensures the successful implementation of new initiatives.

LEADERSHIP AND TEAM

Consultants help companies strengthen team effectiveness. For example, they can provide leadership training, help create a company mission, and work on communication within the team.

What types of consulting are there?

By directions. Carried out with the aim of providing specialized advice in various areas of business. Here are the main areas of consulting:

General Consulting - Covers a wide range of services including strategic planning, organizational development, change management and general business solutions. General consultants provide comprehensive recommendations to improve business processes and achieve organizational goals.
Administrative consulting is aimed at optimizing administrative processes and increasing the efficiency of the organization. Administrative consulting consultants help improve management processes, organize business structures, optimize operational processes and manage resources.
Financial Consulting - Provides expertise and advice on managing a company's finances. Financial advisory consultants assist in financial viability analysis, financial strategy development, financial planning, risk management and investment decisions.
HR consulting – focused on assistance in effective human resource management. Human Resource Consultants help with recruitment strategy development, personnel assessments, leadership development, employee training and development.
Manufacturing consulting - helps companies optimize production processes, increase efficiency and product quality, and introduce new technologies and production management methods.
Marketing consulting - aimed at developing and implementing marketing strategies, market research, analyzing the competitive environment, branding and promoting the company's products or services.
IT consulting - covers consultations and recommendations in the field of information technology. IT consulting consultants help companies select and implement IT solutions, optimize systems and processes, ensure information security and digital transformation.
Specialized Consulting - Provides consulting services in highly specialized areas such as law, tax planning, sustainable development, environmental responsibility and others.